Have you met Rozbeh Asmani, Guest Speaker at this year’s European Conference being held May 17th to 19th in Valencia, Spain?
Photo: David Ertl
Rozbeh Asmani artistically explores the aesthetics of capitalism. His work series Colourmarks is the product of an on-going research into the field of colour trademarks registered at the German Patent and Trademark Office. He visualizes their impact on our collective memory when used exclusively by corporations as part of their corporate identities.
By way of silk screening and c-printing he produces abstract colour plates. Confronted with the question what these colours stand for, the beholder’s attention is raised to the complex link between colour, power, and memory.
… the beholder’s attention is raised to the
complex link between colour, power, and memory
Photo: Andreas Endermann
His new series of silk screens deals with colours protected by trademark law in their respective fields of usage: the colour design of petrol stations or pumps of a large petroleum corporation as well as the vehicle and overall of a haulage firm or the blue round with writing of a crème box. One view is often enough in order to be reminded not only of the exact trademark, but also of the time and circumstances of our encounter with these products and services.
Colourmarks is an interdisciplinary project situated between art and science that is concerned with the complex interplay between colour, power and identity. By way of traditional silk screen printing, digital c-prints and offset-printing a colour atlas is put together documenting for the first time 72 colour trademarks registered and listed at the German Patent and Trademark Office.
This visual archive reveals the colour space claimed by large corporations and offers an insight into the aesthetic codes of a capitalist system based on steady growth.
Photo: Ilya Pusenkoff
This visual archive reveals the colour space claimed by large corporations and offers an insight into the aesthetic codes of a capitalist system based on steady growth. The very function and significance of these colour trademarks shaping our everyday life and perception is brought to attention. The project aims at rendering a phenomenon of trademark law visually perceptible.
A first series of Colourmarks was granted the advancement award of the Academy of Media Arts Cologne in 2013. In 2014, a 15-part-series was purchased by the Ministry of Economic Affairs of North Rhine-Westphalia in Düsseldorf and is presented there as a room installation. Since January 2015 Rozbeh Asmani has been a member of the Young College of the North Rhine-Westphalian Academy of Sciences, Humanities and the Arts.
The very function and significance of these colour trademarks shaping our everyday life and perception is brought to attention.
Photo: David Ertl
Transferring colours licensed according to trademark law and registered in different colour systems into various printing procedures constitutes a great challenge and demands a lot of effort. It requires the exact knowledge of traditional imaging procedures, but at the same time also encourages experimenting with and developing new imaging methods.
Asmani book – “72 Colourmarks” will be produced in may comprising 100 special colours on 160 pages. The book was funded by Kunststiftung NRW, Ministry of Economic, Ministry of science, HKS and RAL.
YourSingapore shares 17 reasons why you should visit Singapore – from the food to the arts culture and 15 things in between. According to Anita Kapoor (TV and travel host) “this progressive island and gateway to South East Asia is a dynamic mix of cultures, ideas and histories neither ethnic nor exotic, instead, the essence of modern Asia – sparklingly savvy, with a touch of old school“.
Which is why we added it to the ChromaZone list for this year!
Join us on March 14th as we explore color directions in the Asia Pacific region for 2019 and beyond.
Date : 14th March 2017.
Time : 8.45am – 5.45pm
Host : ColorWorks Asia Pacific
Venue : Clariant Singapore Pte Ltd, 1, International Business Park, #08-01/02/03/04, The Synergy, Singapore 609917
At Color Marketing Group we are always looking for ways to connect our color tribe and the annual forecasting process offers the best opportunities for our members to share, discuss, collaborate and explore color directions. The Forecasting process takes place at our ChromaZone® Workshops and these events are key to the collection of color data for our next World Color Forecast™. This year’s events will focus on color directions in 2019 and beyond and the results – the 2019+ World Color Forecast – will be revealed at the annual International Summit.
The ChromaZone® Workshops are fast-moving one day events – typically from 9am to 5pm. Participants come prepared to discuss and identify the colors that will be the basis for future color trends, sharing color stories with like-minded color professionals from a variety of industries.
This year we are launching two 2-day Super ChromaZone® Workshops. These events are exclusive to CMG Members and, in addition to the color forecasting process, will offer an educational session and/or Guest Speaker, more opportunities to connect with CMG’s color tribe, and more time to share and collaborate on what matters most – trends, influences, and color!
Color Marketing Group® (CMG) members fuel the power of color in the textile industry. The LA Textile Show continues to establish itself as the largest, most comprehensive marketplace on the West Coast for an international collection of premier textile, design & production resources. Attendees include apparel designers and manufacturers, costume designers, footwear manufacturers, kid’s products, gifts, home furnishings, interior designers, fabric retailers, and sourcing and product development teams, many of whom are CMG members.
Equipped with the latest color forecasts, including the recently revealed CMG 2018+ World Color Forecast™, Color Marketing Group members are already working with these colors for 2018 across industry. Each CMG World Color Forecast™ covers color trends and directions in Europe, Asia, Latin America, and North America – two years ahead. The Forecast is the collaborative outcome of hundreds of color design professionals from around the world who attended CMG’s ChromaZone® color forecasting workshops and conferences held in Latin America, Asia, Europe, and North America. If you are not a CMG member, then you can catch the Forecast highlights during this year’s LA Textile Show.
The seminar, entitled, CMG’s 2018+ World Color Forecast™, will present the culmination of Color Marketing Group’s regional and international ChromaZones® held throughout 2016. The presentation looks at the global trends and influences driving color, and gives insight into where color is moving around the world in 2018 and beyond. Presenting the seminar on Tuesday, February 28th at 2.30pm is CMG Board member and color expert, Sandy Sampson of Simple Modern Style.
All seminars at LA Textile Show are FREE, however, you must first register in the California Market Center’s lobby as an attendee of the show and present your show badge for entrance into the seminar. Click HERE for show admissions policies and registration information.
Additional Color Marketing Group information may be obtained by contacting Sharon Griffis at email@example.com or by visiting the CMG Website.
Color continues to refresh and invigorate the world of design and living with Edo Eau, CMG’s 2017 Asia Pacific key color.
From a small stream to a wide ocean, to the most intimate of spa experiences, water is the source for cleansing, refreshing, and sustaining life. This bold, water-based aqua is robust with energy and adds a buoyant color addition to wardrobe and home.
It adds “color pop” to whatever it graces, making handbags and accessories come alive, and creating a kitchen focal point that entices the eye. In home decor, it can grace a statement piece of furniture, or accent a surface. From pebbled leather, to enamel finishes, to subtle textiles, Edo Eau will add a bright color, and remind you of its watery origins.
Color Marketing Group® recently revealed the 2018+ World Color Forecast™ during last year’s International Summit and now we begin to forecast color directions for 2019 and beyond. This year members will convene in ChromaZone® Color Forecasting Workshops being held in North Carolina, Ohio, Ontario, Illinois, Massachusetts, Texas and California. International events will be held in Singapore, Italy, Spain and China. The final results from these color forecasting events will be revealed later this year at the annual International Summit being held in Portland Oregon, November 10th to 12th.
What’s new this year?
The cornerstone of our events is the color forecasting process which is why, this year, we are offering 2-day Super ChromaZones in Cleveland and Boston. These 2-day events are exclusive to CMG members and, in addition to the color forecasting process, will offer an educational component, more opportunities to connect with your tribe, and more time to share and collaborate on what matters most – trends, influences, and color!
CMG’s Workshops offer a unique opportunity to work with some of the world’s leading color specialists; experts who forecast color directions across all industries; who connect the dots on leading global trends, identifying what will influence color, and how this will impact consumer buying.
Color Sells & The Rights Colors Sell Better®
Each ChromaZone® Workshop is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence color. Participants identify 16 colors, along with the influences and inspirations that define them, that they believe will trend in 2019. These final colors are then further curated from each of the regions to form CMG’s World Color Forecast™, representing color directions from North America, Europe, Asia, and Latin America.
What makes our forecasts unique?
CMG’s forecasts are created by members in collaborative multi-industry Workshops. They are cross-industry, applicable across multiple industries and multiple product lines – and they are directional, focusing on the directional change in colors and color families. Our final Forecasts are the collaborative output of hundreds of color design specialists who have come together during the year to discuss, share, think, participate and collaborate in color!
Who can participate?
Workshops are also open to Non CMG Members involved in either the application or analysis of color. Participants are industry icons, leading brands, visionaries, forward-thinkers and the next generation … united by their passion for color and their need to know WHAT’S NEXT?
How to prepare for a ChromaZone®
Each participant is asked to plan and prepare in advance; to research; identify influences, trends and drivers; and to bring samples and color stories to support their findings. This research is then shared, discussed, and narrowed down to common themes, trends and ideas. The final product – a digital Forecast of 16 colors that will trend in 2019 – is distributed to all participants.
How do I register for a ChromaZone® Workshop?
Registration is simple; choose the Workshop closest to you and sign-up! A full list of the Workshop dates and locations can be found on the CMG website.
This year our Calendar will include two 2-day Super ChromaZone® Workshops.
These inaugural 2-day Events will be held in Cleveland OH (May 2nd and 3rd) and Boston MA (June 5th and 6th), and, in addition to the color forecasting process for 2019 and beyond, will offer an educational component, more opportunities to connect with your tribe, and more time to share and collaborate on what matters most – trends, influences, and color!
These events will be exclusive to CMG Members.
MARK YOUR CALENDAR today and join us for one of our inaugural TWO-DAY SUPER CHROMAZONE® WORKSHOPS!
CLEVELAND OH – May 2nd and 3rd
BOSTON MA – June 5th and 6th
Fore more information on CMG’s ChromaZone Workshops visit the CMG Website.
We are ready to work on CMG’s 2019+ Asia Pacific Color Forecasts and we invite you to join the discussions this year.
Share your passion and color expertise; collaborate with industry leaders involved in the analysis or application of color for their product or service; network with like-minded color professionals from all industries; and share and discuss the forces affecting, and the future direction of, color!
Registration will open soon and more information will shortly be available on the CMG website, but in the meantime, mark your calendar for the following:
2017 European Conference – May 17th to 19th, Valencia, Spain
Color Forecasting Workshops
At the very heart of all CMG events is the Color Forecasting process where the world’s leading color and design influencers share, discuss and explore color directions. You will be on the cutting edge of color forecasting, and you’ll bring these insights back with you to shape and validate discussions and decisions on color directions for your industry, product or service.
2019+ European Forecast
We recently revealed the 2018+ European Forecast during our 2016 International Summit – now we begin to forecast color directions for 2019 and beyond and YOU can be part of that conversation. Our Conference Workshops offer a chance to explore and recognize subtle nuances in color, to envision which palettes and color combinations will best attract, inspire, and inform, and to explore the global influences and drivers that affect color directions.
Meet Color Experts from around Europe
Where else can you mix and mingle with leading product and industrial-design professionals, art and graphic designers, color and trend specialists, CMF experts and more? The short answer? Nowhere. When searching for a global professional-development and networking community, we are the obvious choice. We’re the perfect fit for the aspiring designer and the established professional.
We are working to bring you an amazing line of up innovative, educational and visionary speakers. We’ll combine creative talent with original thinking. We’ll inspire you with knowledge, insight and professional thinking.
Where and When
The Conference is being held at The Hotel Balneario Las Arenas – the only Top Luxury 5 star hotel of the Santos Chain in Valencia, created with the objective of restoring the beaches of Las Arenas and la Malvarrosa in the city of Valencia. The building, with a classical look, combines the architectural beauty of the historical Balneario Las Arenas resort, founded in 1898, with the elegance and comfort of modern design, occupying an exceptional seaside location.
Conference attendees can enjoy discounted room rates on the nights of May 17th and 18th:
Queen/Twin Classic (city view) single occupancy: (135 Euro plus 10% VAT (buffet breakfast included)
Queen/Twin Classic (cicty view): ( 150 Euro plus 10% VAT (buffet breakfast included)
The beginning of a new year and “Life Spurt” beckons with its fresh hue.
Mimicking the first sprout of life, as leaves unfurl and open, this clean, crisp green instantly connects us to our surroundings, and its brightness lifts us up. It is a color with which to disconnect, enjoy a moment, take in nature, and capture the joy with a selfie.
Seasonless and unpretentious, Life Spurt will brighten home interiors, from upholstery to accessories, in solids and as an accent in prints. In fashion, it will lift heavier hues with its element of spontaneity in everything from dresses to sporting apparel with an emphasis on accessories.
A new year and a fresh new color to take on the coming months!