Montaha Hidefi is the Strategic Marketing Manager & Business Development, Color Trends Consultant & Advisor for TIGER Drylac Canada. Offering advice on color trends, forward-trend visions, and color palettes, she conducts trend seminars and workshops on a global basis. A published author, she recently authored a chapter on “Color & Design” for the American Educational Shop.
We eat Color!
Hidefi enjoys experimenting with the healthy aspect of color combinations with self-created meal recipes and is ready to share her passion at this year’s Latin American Conference. In this sensory presentation Hidefi explores the connectivity of our culinary experiences to our societal traditions and aims to discover the relationship between our appetite and the color of the food we select to eat.
This year’s Latin American Conference is being held in San Miguel de Allende (City of Mexico) May 24th to 26th. As a color marketing professional, join us as we discuss and explore color directions for 2019+.
As they explore new ways of creating objects, Yolanda Reséndiz Barrón and Jesús Renteria Franco, industrial designers, creators of the Tsimani Studio, and Guest Speakers at this year’s Latin American Conference, find that the historical and the traditional are the perfect guidelines for innovation. They believe that to experience Mexico in the most traditional way gives them the necessary inspiration to contribute a fresh and new way to promote the richness of the Mexican visual world. Colors, saturated textures, and recharged forms are the material with which they work.
Barrón and Franco offer a sensitive and original concept of contemporary Mexican design based on an innovative technical proposal. Inspiration is taken from everyday experiences, enriching their pieces with an identity that is transformed to re-signify traditional artisanal values. Each of their projects is a narration of memories, emotions and stories that become tangible in shapes and colors. Past, present, history, and innovation, translate into a unique visual experience of authentic Mexican quality.
Graduating in 2000 from Universidad Autónoma Metropolitana, Yolanda and Jesús established The Tsimaní STUDIO as a creative space that allows them to freely work their individual and collective ideas. Its main intention is to formulate a design with its own identity. The study takes its name from the Purépecha language that comes from one of the most important indigenous communities of Mexico. Tsimáni means two; Two members and two ways of seeing life that are consolidated in a single visual proposal. The Studio functions as a space where creative dialogue generates more than objects; The projects created in this space generate concepts and emotions that give validity to the philosophy that the client obtains not only an original piece but a whole sensory experience.
The background of the work of Yolanda and Jesus are located in the traditional craftsmanship of different materials of Mexican origin; each with its own history and identity. That is why the core idea of their creative practice is to re-signify these elements. Formal values and manipulation of them is the ideal field to create works containing a myriad of meanings. Their themes are the result of a sensitive and meticulous observation of the visual wealth that their country offers. Tsimáni maximizes the characteristics of Mexican and capture in pieces with identity and sophistication. After all, Mexico is also a mixture of realities.
Tsimáni STUDIO with Serpentina Collection has participated in several international events such as Rethinking tradition contemporary design from Mexico at the Cultural Institute of Mexico in Washintong, DC and Destination: Mexico, at MoMA store, managed by PROMEXICO in New York City in 2012. In 2009 they participated in Life and Design. 125 years of industrial design in Mexico organized by Fomento Cultural Banamex, that same year were selected as a success case in the National SME Week. In 2011 they were part of New Design in Mexico. Create Home in the Palacio de Hierro and this year participated with the Museum of Modern Art of Mexico City in Mexican Factory, Contemporary industrial design.
In 2011 in Mexico City they presented “Suculenta Serpentina” in the Gallery Medellín 174; “Serpentina Collection”, in Hiperlumen del Valle. School of art-gallery “du”; “Suculenta Serpentina”, at the Tequila and Mezcal Museum, and “Adorada Serpentina” at the Perisur Shopping Center in Mexico City and Queretaro Galleries, in the city of Santiago de Querétaro, for Corporate Liverpool.
Register for the Latin American Conference with email@example.com
Patty Flauto has had design, innovation, and creativity in her job description her entire career. Developing new ideas and finding practical ways to implement them is her passion. Patty has years of experience in the world of art, color, and design. As an International Consultant she provides expertise on product and color design for her clients. As an educator, she has successfully taught a wide variety of color, design, and creative thinking classes locally, nationally, and as far as Shanghai China. She is currently adjunct professor at Virginia Marti College of Art & Design.
Patty Flauto, knows about “Design Thinking” and she’s ready to share it with CMG Members at the upcoming 2-day Super ChromaZone in Cleveland. We asked Patty to describe Design Thinking:
“It’s a process that improves our ability to innovate, lead, and to pull together concepts from engineering and design, and to combine them with the world around us. We all want to innovate; to be a pioneer, an explorer, and to break new ground, we just don’t always know where to start and how to harness the power within us to get started.”
“We all want to be a pioneer”.
” …challenge you own and your colleagues’ assumptions.”
So how do you get started?
“The first step is to “do” – this isn’t a sitting exercise – it’s all about stimulating your creative side through doing. We’ll work through some exercises and activities that will get you moving, collaborating, and applying your thinking in diverse and unique ways. You are going to ask new questions of yourself and your colleagues; and you are going to problem solve in fun and challenging ways, challenging your own and your colleagues’ assumptions. Design thinking is transformational – but to be truly transformational you need to change how you think, act and respond and to change things within your environment.”
We hope you’ll join us May 2nd to 3rd in Cleveland Ohio for our inaugural Super ChromaZone, hosted by 3D Exhibits. This event is exclusive to CMG members. Not a member? Consider joining.
Have you met Annie Atkins, one of the Guest Speaker at this year’s European Conference and Graphic Designer for Filmmaking?
Telegrams, love letters, prison escape maps! You cannot miss hearing Annie Atkins to learn why it is not just the movie poster a graphic designer makes, but also any paper props that the actors work with on set. But how do you start designing graphics that can help tell a director’s story, as well as contributing to the genre, period, and visual aesthetic of a film? Our European Conference Guest Speaker, Annie Atkins will share the tricks of the trade with you during this inspiring presentation. Our European Conference Guest Speaker, Annie Atkins will share the tricks of the trade with you during this inspiring presentation.
Annie Atkins specialises in graphic design for filmmaking, having designed graphic props and set-pieces for all kinds of period features including three Oscar-nominated films: the animation The Boxtrolls, Spielberg’s Bridge of Spies, and Wes Anderson’s Grand Budapest Hotel – the latter of which went on to win the Academy Award for Best Production Design. Originally from Snowdonia in Wales she now lives in Dublin where she works from her own studio.
San Miguel de Allende, a colonial-era city in Mexico’s central highlands, is known for its baroque Spanish architecture, thriving arts scene and cultural festivals. In the city’s historic, cobblestoned center lies the neo-Gothic church Parroquia de San Miguel Arcángel, whose dramatic pink towers rise above the main plaza, El Jardín. The Templo de San Francisco church nearby has an 18th-century churrigueresque facade.
Nourished and growing, it’s time for the color Thrive, the CMG 2017 North American key color.
With its rich, vegetal inspiration, this hue connotes the power of green to keep us nurtured and vital. It is a green about growth, strength and endurance. An evenhanded color that helps maintain our balance, Thrive represents the prevalence of authentic, numerous greens emerging in our lives.
It is lush in matte suede, and vital in a polished finish, and acts as a catalyst to other colors in prints.
There are multiple reasons why designers, color experts, brand managers, artists and other global color experts have joined CMG over the last 5 decades and why they continue to participate in our color forecasting events and Conferences. One reason is that CMG is the only not-for-profit association that allows color professionals to share trend information and to collaborate on future color forecasts on a global scale. With CMG’s European Conference happening in May, we asked some of our European members and regular Euro Conference attendees why they plan to, once again, participate in this year’s event in Valencia Spain:
Anouk Groen, Trend Researcher/Designer at GK Design Europe
Anouk Groen, Trend Researcher/Designer at GK Design Europe and long-time CMG Member, says “CMG Europe is the place to meet and exchange with like-minded trend and color fanatics. It is the place to bring your trend and color knowledge to a higher level.”
“CMG Europe is the place to bring your trend and color knowledge to a higher level.”
Filip Roscam, Design Director for Merck
Long time CMG member, current European Liaison and Board member, Filip Roscam, Design Director for Merck recognizes that “there’s a plethora of color and trend information in the market but only CMG links the future and color. Only CMG offers the opportunity to dialogue with other designers from around Europe.”
Francesco Monno, Sales & Marketing, Axalta Coating Systems
Francesco Monno, Sales & Marketing with Axalta Coating Systems in Italy and one of CMG’s newest members and first time participant at the 2016 European Conference in Scotland cites, “it’s fascinating to see the future colors taking shape and to anticipate the color trends of tomorrow.”
“It’s fascinating to see the future colors taking shape and to anticipate the color trends of tomorrow.“
Monika Haag, Head of Corporate Design Management, RENOLIT SE
CMG’s Euro Conference doesn’t just attract members from Europe, as Monika Haag, Head of Corporate Design Management at RENOLIT SE, Germany explains, “The RENOLIT Group is one of the leading international manufacturers of high-quality plastic films for the B2B sector. Our headquarters is located in Germany but many of our business partners manufacture furniture in Europe; even our Asian customers are focused on European colour and design trends. I participate in the European Conference to discover new ideas and to discuss and share my own trend research with a variety of professionals from diverse industries. It’s also an opportunity to meet new friends and enrich my color network.”
“I participate in the European Conference to discover new ideas and to discuss and share my own trend research with a variety of professionals from diverse industries.”
Orsina Visconti, Designer, Mäder
There are many other professionals who describe the experience at the European Conference as being part of a color family, a unique tribe of color passionistas who have their very own way of sharing their thoughts and making the best of their global CMG network. CMG member, Orsina Visconti, Designer with Mäder explains “It’s a rare chance to chat with competitors and partners in a personal and relaxed environment. It’s non-competitive; no struggle to impose individual points of view but a chance to explore new ideas coming out of a melting pot of industries. We are a team with a serious attitude and rigorous approach to getting it right. We present trends and societal evolutions from design studios, trend setters, artists and designers and we exchange points of view with different people from all over the world.”
“We are a team with a serious attitude and rigorous approach to getting it right.”
Markus Frentrop, Global Head RAL Colours
This global perspective is essential according to Markus Frentrop, Global Head, RAL Colours. “As a global company, it is essential to get a better understanding of what’s going on, not only in our market and our business, but on a more macro-economic level.”
“As a global company, it is essential to get a better understanding of what’s going on, not only in our market and our business, but on a more macro-economic level.“
Frentrop also highlights the additional benefits of “being there” … “There’s more than one reason, but the most important one is the up-to-date color trend information from high-level colleagues from a variety of businesses. The final result is a sophisticated and reliable colour forecast which helps our company to expand in many ways.”
Have you met Rozbeh Asmani, Guest Speaker at this year’s European Conference being held May 17th to 19th in Valencia, Spain?
Photo: David Ertl
Rozbeh Asmani artistically explores the aesthetics of capitalism. His work series Colourmarks is the product of an on-going research into the field of colour trademarks registered at the German Patent and Trademark Office. He visualizes their impact on our collective memory when used exclusively by corporations as part of their corporate identities.
By way of silk screening and c-printing he produces abstract colour plates. Confronted with the question what these colours stand for, the beholder’s attention is raised to the complex link between colour, power, and memory.
… the beholder’s attention is raised to the
complex link between colour, power, and memory
Photo: Andreas Endermann
His new series of silk screens deals with colours protected by trademark law in their respective fields of usage: the colour design of petrol stations or pumps of a large petroleum corporation as well as the vehicle and overall of a haulage firm or the blue round with writing of a crème box. One view is often enough in order to be reminded not only of the exact trademark, but also of the time and circumstances of our encounter with these products and services.
Colourmarks is an interdisciplinary project situated between art and science that is concerned with the complex interplay between colour, power and identity. By way of traditional silk screen printing, digital c-prints and offset-printing a colour atlas is put together documenting for the first time 72 colour trademarks registered and listed at the German Patent and Trademark Office.
This visual archive reveals the colour space claimed by large corporations and offers an insight into the aesthetic codes of a capitalist system based on steady growth.
Photo: Ilya Pusenkoff
This visual archive reveals the colour space claimed by large corporations and offers an insight into the aesthetic codes of a capitalist system based on steady growth. The very function and significance of these colour trademarks shaping our everyday life and perception is brought to attention. The project aims at rendering a phenomenon of trademark law visually perceptible.
A first series of Colourmarks was granted the advancement award of the Academy of Media Arts Cologne in 2013. In 2014, a 15-part-series was purchased by the Ministry of Economic Affairs of North Rhine-Westphalia in Düsseldorf and is presented there as a room installation. Since January 2015 Rozbeh Asmani has been a member of the Young College of the North Rhine-Westphalian Academy of Sciences, Humanities and the Arts.
The very function and significance of these colour trademarks shaping our everyday life and perception is brought to attention.
Photo: David Ertl
Transferring colours licensed according to trademark law and registered in different colour systems into various printing procedures constitutes a great challenge and demands a lot of effort. It requires the exact knowledge of traditional imaging procedures, but at the same time also encourages experimenting with and developing new imaging methods.
Asmani book – “72 Colourmarks” will be produced in may comprising 100 special colours on 160 pages. The book was funded by Kunststiftung NRW, Ministry of Economic, Ministry of science, HKS and RAL.