2017 European Conference – May 17th to 19th, Valencia, Spain
Color Forecasting Workshops
At the very heart of all CMG events is the Color Forecasting process where the world’s leading color and design influencers share, discuss and explore color directions. You will be on the cutting edge of color forecasting, and you’ll bring these insights back with you to shape and validate discussions and decisions on color directions for your industry, product or service.
2019+ European Forecast
We recently revealed the 2018+ European Forecast during our 2016 International Summit – now we begin to forecast color directions for 2019 and beyond and YOU can be part of that conversation. Our Conference Workshops offer a chance to explore and recognize subtle nuances in color, to envision which palettes and color combinations will best attract, inspire, and inform, and to explore the global influences and drivers that affect color directions.
Meet Color Experts from around Europe
Where else can you mix and mingle with leading product and industrial-design professionals, art and graphic designers, color and trend specialists, CMF experts and more? The short answer? Nowhere. When searching for a global professional-development and networking community, we are the obvious choice. We’re the perfect fit for the aspiring designer and the established professional.
We are working to bring you an amazing line of up innovative, educational and visionary speakers. We’ll combine creative talent with original thinking. We’ll inspire you with knowledge, insight and professional thinking.
Where and When
The Conference is being held at The Hotel Balneario Las Arenas – the only Top Luxury 5 star hotel of the Santos Chain in Valencia, created with the objective of restoring the beaches of Las Arenas and la Malvarrosa in the city of Valencia. The building, with a classical look, combines the architectural beauty of the historical Balneario Las Arenas resort, founded in 1898, with the elegance and comfort of modern design, occupying an exceptional seaside location.
Conference attendees can enjoy discounted room rates on the nights of May 17th and 18th:
Queen/Twin Classic (city view) single occupancy: (135 Euro plus 10% VAT (buffet breakfast included)
Queen/Twin Classic (cicty view): ( 150 Euro plus 10% VAT (buffet breakfast included)
The beginning of a new year and “Life Spurt” beckons with its fresh hue.
Mimicking the first sprout of life, as leaves unfurl and open, this clean, crisp green instantly connects us to our surroundings, and its brightness lifts us up. It is a color with which to disconnect, enjoy a moment, take in nature, and capture the joy with a selfie.
Seasonless and unpretentious, Life Spurt will brighten home interiors, from upholstery to accessories, in solids and as an accent in prints. In fashion, it will lift heavier hues with its element of spontaneity in everything from dresses to sporting apparel with an emphasis on accessories.
A new year and a fresh new color to take on the coming months!
Looking for software to access digital artwork? Need to improve productivity in your design department? CMG Member Kirsten Barnds shares her experience of sourcing, testing and implementing software to access digital artwork.
Today’s design departments are often small teams that are continually generating designs for customers or product lines. Designers are working on several projects simultaneously, and often for different customers. Clients may submit their own copyrighted material, which may need special identification. With so much content being created and updated daily, it can be difficult to access the work that has been developed over the years and to track where it has been sold or who owns it.
Four Fashion Designers In Meeting Discussing Textiles
Studios designing fabric, flooring, wall covering, or any other surface often encounter the same challenges. Patterns are purchased, altered and developed into many different color ways. Coordinating designs are created to complete a story. Some teams will post these patterns on a wall to see and work with their library, while others organize them by pattern type on a network. But not every design or color way will fit on a wall, and not everyone will remember the name of a particular coordinating pattern on the network. Inevitably, valuable design time is used to create artwork that may never be seen again, unless the entire department can quickly and easily locate the work.
Daminion Software is a flexible, affordable and easy to use tool that addresses these and other problems. Moreover, all team members can see visual thumbnails of the library of designs.
EASILY SEARCH YOUR DESIGN LIBRARY
Do you remember the amazing texture your team developed to go with the floral last week? How many color ways were created for that wood grain a few months ago? What about the novelty line the team designed last year?
Daminion provides efficient ways to visually search and access an entire library of designs. Files are displayed in thumbnail view so a designer can immediately identify a pattern. Click on a thumbnail to get information such as how it is tagged and where it is located on the network. Clicking on a link will take you directly to the file location. Visually searching for files saves time and allows your team to focus on designing.
Custom categories and keywords can be created to tag files for future searches. Categories for a surface design studio may include Floral, Texture, and Natural Material. Keywords may include Painted, Graphic, or Realistic. Once all the files have been tagged, a search can be narrowed to specifically view a category such as “Graphic Floral” patterns. You may discover patterns you haven’t seen in years.
Maintaining copyright integrity with client’s artwork is essential. Once the artwork has been tagged, simply customize the thumbnail view and include copyright information to so the team can instantly see the owner of the design when searching the library. This will also allow designers to quickly and easily see all artwork submitted by a client, improving work flow efficiency throughout the day.
Daminion makes project meetings more productive, thus decreasing the total amount of time designers spend in meetings.
Hand-in-hand with more efficient meetings, Daminion fosters collaborative teamwork by enabling individuals to select several designs from the library and add them to a shared Collection. The Collection can be viewed from each designer’s workstation, and everyone can contribute. For example, if the team is working on a coastal line, each member can add designs directly from their own computer for review and discussion.
TRACK WHERE DESIGNS ARE SOLD
With a vast archive of work, it is important to know which designs have been sold to each customer. This can aid in understanding a client’s preferences and preventing the same or similar artwork from being used for another customer. With Daminion, all team members can easily track which artwork has been shown to a customer, what has been purchased and when.
Every day, designers spend minutes or hours searching for designs or recreating misplaced work. Design time and artwork is an investment that can be maximized with Daminion Software. The capability to efficiently access a complete design library and understand the journey of each pattern cuts inefficiencies and stimulates productivity among design departments.
Color Marketing Group kicks off our 2017 calendar of color forecasting events in Frankfurt where CMG Member, Merck, hosts a one-day Color Forecasting Workshop. The Workshop takes place the day before Heimtextil on January 9th – so plan your travel to arrive one day early. The Workshop will explore the anticipated color trends for Europe in 2019 and beyond.
The multi-industry Workshop will give you a chance to look at what other industries are doing for inspiration, so everyone is invited to participate. The sharing of industries opens the conversation further, while helping to narrow the most important elements from each, to reach the final forecast of 16 colors along with the influences and inspirations that define them.
Where is color going? What are the influences affecting color? What will this mean for your industry, your company, your product and/or service?
We chose Frankfurt, not just because it hosts one of the world’s most important trade fairs, but because the city is brimming with inspiration and creativity. The city’s collection of museums is second in Germany only to Berlin’s, and the nightlife and entertainment scenes are bolstered by a spirited student population. And, not forgetting that it is easy to get to – the airport is the third-largest in Europe.
Join us this January in Frankfurt to explore color directions across Europe in 2019!
Find out more information at email@example.com or REGISTER TODAY.
On behalf of Color Marketing Group and our Board of Directors we would like to thank everyone who ran for positions on the Board of Directors for the term 2017 to 2019. It is a testament to their support, enthusiasm and true spirit of color passion. Please allow us to introduce the three members who will join CMG’s Board of Directors: Judy G. Baker, Brand Director, Le Creuset of America, Narss Lapinid, CMF Designer, Electrolux Major Appliance North America, and Per Nimer, Design Manager & Public Affairs Manager, Akzo Nobel.
Judy G. Baker, Brand Director, Le Creuset of America
Narss Lapinid, CMF Designer, Electrolux Major Appliance North America
Per Nimer, Design Manager & Public Affairs Manager, Akzo Nobel
We are ready to work on CMG’s 2019+ European Color Forecasts and we invite you to join the discussions next year.
Share your passion and color expertise; collaborate with industry leaders involved in the analysis or application of color for their product or service; network with like-minded color professionals from all industries; and share and discuss the forces affecting, and the future direction of, color!
Registration will open soon and more information will shortly be available on the CMG website, but in the meantime, mark your calendar for the following:
1. Frankfurt – January 9th – one-day ChromaZone®
2. Milan – April 3rd – one-day ChromaZone®
3. Valencia – May 17th through 19th – two-day Conference
Color Marketing Group has partnered with Variable Inc., to develop an exclusive digital resource to help our members streamline color selection. The device, designed and developed by Variable is called the CMG Color Muse, “Trust your Color” and is exclusive to CMG Members.
CMG interviewed Board of Director Member, Sandy Sampson of Simple Modern Style. Sandy has been working with the CMG Color Muse and shared her insight.
What does the CMG Color Muse do?
The CMG Color Muse is a low-cost mobile color scanning system that digitizes the way colors and products are accurately sourced, organized, purchased, and even shared on social media.
What are the key features for CMG Members?
Exclusive to the CMG Color Muse is access to 2014+, 2015+, 2016+ and 2017+ World Color Forecast Colors right on your device wherever you are. Each Forecast Color includes the color name, year and region the color originated from.
And if you need to cross reference a CMG color to another system, CMG members have exclusive access to the reference libraries including British Standard, Munsell, NCS and RAL.
What are the benefits of this?
With CMG Color Muse you no longer need to chip paint from walls, carry around fan decks or large product samples to and from clients and retail shops. Now, using the CMG Color Muse handheld device and mobile app, users simply scan the color they want from any item or texture – a wall, a tile, a cushion, even a brick – then match it to virtually any product they desire.
The ability to quickly and accurately cross-reference a color to paint, flooring, carpeting, tile, textiles and other materials across hundreds of vendors provides a wider view of what will work with that color. With CMG Color Muse your color selection process takes a lot less time.
How can CMG Member use this?
CMG Color Muse can help you in your regional ChromaZones. Quickly cross-reference a new color with the Forecasted colors to see close matches. Search for similar name colors to avoid duplication. Scan in the new color to get the sRGB, Lab, HSB and LCH values and match it with NCS, Munsell, RAL, and the British Standard instantly. Visually verifying color matches is quicker when the Color Muse suggests the best match for you. No more searching through the swatches. Create a ChromaZone palette to take home with you to start using those colors in your products that day. Color palettes can be exported to a ASE (Adobe Swatch Exchange) file for creating color consistency on all your projects.
Forecast color schemes allow you to view cross reference, coordinating – Triadic, Analogous, Complementary and Split Complementary color based on the Forecast Color.
Using the Forecast Color you can look at inspirations to fuel your color palette development.
Quick Inspect allows you to compare a control color to another and see the delta e variance. In this view you can also see the sRGB, Lab, HSB and LCH values. These scans can now be saved into a scan history and exported for additional use.
Collaboration on a project has been simplified with sharing of color palettes.
How can members get the CMG Color Muse?
CMG and Variable have worked closely together to create a color tool with a user experience specifically for the color professional. This is a value added CMG member-exclusive color app. Those who are attended CMG’s International Summit last month received the device and can now access the CMG Color Muse app for as long as they are a member in good standing. Members who did not attend the Summit should contact CMG Head Office at firstname.lastname@example.org.
What types of projects do you typically work on?
My color consulting projects vary from product development to residential spaces. As a graphic designer I apply color to online and print designs for advertising, packaging and product development. Surface pattern designs for gifts, paper goods and textiles are also where my use of color is applied.
How are you using the color muse system?
A project that I am currently using the Color Muse system on is a line repositioning for an established client. The goal is to research current and forecast information and position their products in a new, fresh and trend-forward way. The challenge is that their whole company is positioned as a traditional historic style which we hope to break out of.
What inspiration items have you measured?
I have scanned walls to find out what paint color I had used so I could create a palette for a new part of the project. But I think the most fun was at a ChromaZone® where scanning the proposed colors and comparing them to the last forecast, that was a time saver. The app will also check color names so when you are in the naming process you can avoid duplicates.
How is the system helping you streamline color selection?
I have been able to scan into the Color Muse the existing client colors and create new line palettes and combinations within the app. From that information I can export that palette to an ASE (Adobe Swatch Exchange) and recolor existing product patterns to meet the goal of the project. When I print the recolored designs the colors are very close to the actual products.
The ability to capture product colors and be able to apply them in this way is such a time saver!
Any client reactions?
The client was very impressed with the color accuracy and the combinations that I was able to develop with such a tiny device. They could also see the value of scanning for color consistency in their manufacturing line.
The CMG Color Muse app is a great color tool that brings value to my color consulting projects by saving time, increasing accuracy and cross referencing color in a whole new way! Hats off to Variable for this great tool!
For more information on CMG’s Color Muse or membership, contact Sharon Griffis, Executive Director email@example.com.
Color Marketing Group gives offers a hue of hope, “Generosity.” With energy and spirit, it’s a hue to transition to the new year.
Generosity, a red with a slight influence of blue, revealed during discussions at Color Marketing Group’s European meetings in 2014, to emerge in 2016, has advanced as a hue of hope for a new year.
Generosity lifts the spirit, and announces the joy of a new year. Seen as a hue that embodies hope and happiness, it is also an antidote to heavy, toned hues. Its generous spirit applies to its many iterations, too. With nuanced changes in the hue, it is suited to everything in home, fashion, cars, or personal electronics.
It brings moments of color joy to everything from wood stain, to fashion, to automotive. It offers a new take on red-stained woods, as it casts a deep berry accent to the grain, and will give tabletops, furniture, and cabinetry a new spin on life. Fashion accessories, outerwear, footwear, and knitwear will all embrace this new hue. You can anticipate it to be complemented by navy, petrol, black, taupe, and grey, as well as enlivening forest green and camel.
Find it as a catalyst with those colors and in many textures in floor coverings, textiles and leather. From area rugs, to handbags, Generosity shares its hue while letting neighboring colors shine.
At almost any sheen level, Generosity can ramp up its energy going from a subtle matte finish to high-shine gloss and becomes the perfect color to end the year, and bring in a new one. It is generous in hopefulness, and fun.
A Q&A with CMG’s Judith van Vliet, VP of Communication and Public Relations, About Communication and Social Media for the 2016 International Summit
We’re so close now. Can you feel it? We’re just days away from the 2016 International Summit, and we’re starting to get butterflies.
Did you make your travel arrangements? Did you schedule a ride to and from the hotel? Do you know what workshops you’re attending? Do you know the speakers? Do you know who else is attending?
We’re here to make sure that you not only have a great conference but also a great pre- and post-conference. We’re here to answer some of the questions you still might have—and give you a few tips on how to connect with fellow conferencegoers using social media before, during, and after the conference.
What Can You Expect from the Conference?
First things first. We’re so excited about the Summit, and for you to share your experiences and your inspiration with the collective, our color tribe. We can’t wait to show you what we have in store.
Not only will we reveal our collection of regional forecasts from Asia Pacific, Europe, North America, and Latin America—and give you the first look at the 2018+ World Color Forecast™—but we will also supply you with color cards and fan decks of these forecast colors so that you can begin to work with them immediately. You’ll have actual tools and resources you can use, not the typical boring conference swag.
We sat down with Judith van Vliet, CMG vice president of communications and public relations, to get the full conference scoop and ask her a few questions about social media for the Summit.
Q: What is your philosophy as it relates to event marketing and social media usage?
Judith: The world of communication is changing from a verbal to a more visual emphasis in which social media and online communication play a key role. In our colorful world, visuals are key, and, therefore, colorful imagery has been a key player in all of our event marketing campaigns.
Besides conveying our main message—Color Sells … and the “Right” Colors Sell Better!®—in Key Colors and Color Alerts® to validate our color forecasts and much more relevant color news, we also try to send a clear message to the color world about being the premier association for color experts and professionals. We do this by promoting the importance of networking among the great experts we have as members of our organization.
CMG is well recognized in North America yet is still growing in other regions, such as Europe and Asia Pacific; therefore, we have started to communicate with our Chinese-speaking audience through WeChat recently.
New ways of communicating and new platforms launch every day, but I believe we have the correct array of platforms available to communicate effectively with our audience. CMG has also recently set up an Instagram account and increased its presence on Pinterest to satisfy our image-savvy audience.
Q: What do you think social media’s role is in creating online communities and promoting networking in real life?
Judith: I strongly believe in meeting people in real life, having face-to-face conversations, especially when discussing aesthetics, such as color. As CMG members, we connect online—in professional groups on Linkedin—but in the end with one objective: to one day meet in person and discuss our aesthetic ideas and concepts with our professional friends and like-minded color lovers. Online color communication remains difficult since color is such an emotional topic and technology has not yet been able to successfully display true colors on screen.
Q: What are some of the social media programs that have been put in place for the Summit this year?
Judith: For the first time in the history of CMG, we have teamed up with an external company for our online communication. Together with Britton Marketing & Design Group, we have set up a social media campaign for the International Summit in which the most important elements of the event were highlighted. Britton has done an amazing job drawing attention to the most important event of the year for CMG, and we are excited to show our members some marvelous novelty during this particular event.
Q: What are the channels conference attendees should be on during the Summit in order to be in the know?
Judith: CMG is very active on multiple platforms, but during the Summit our social media team will mainly communicate with our audience via Twitter, Facebook, and Instagram.
Q: What will your plan be for the use of social media during the Summit?
Judith: We will use social media to communicate the wonderful atmosphere that the CMG family breathes when it gets together these few times of the year. We are truly a warm and close tribe, and people attending the Summit and other regional events can immediately sense this. Something else we’ll convey is the knowledge that we, as experts in our fields, have and share with each other, and the networking opportunities that attendees have.
Technically, we would like for people not attending to feel sorry they aren’t at the Summit, and for them to be sure to sign up for our next events!
Pack Your Bag, and Don’t Forget #cmgsummit16
Can you feel the excitement building? We’re ready for you and can’t wait to share our thoughts, ideas, and color forecasting with you. The last thing for you to do before you leave? Follow us on these channels for all the conference scoop, before, during, and after the event: