The color experts at Bayer MaterialScience are taking cues from the Color Marketing Group, while adding their own unique flair. The latest colors from Bayer MaterialScience allow product designers to take risks with color and inject excitement into their product offerings in a challenging economic climate.
The latest LEDA® Compounded Color Technology colors include, from left:
Tortuga, Candy, Wysterical, Twist and Marina.
The bold and bright trend is based upon insights from CMG members from a broad cross-section of industries worldwide. Bayer MaterialScience, a CMG member company, used these insights to develop additions to the Fantasia® color palette from these global color forecasts to ensure that its customers can leverage the new and emerging trends to create newness in their offerings.
“Our latest color palette pushes the edge of color crispness, as we continue to align with the trend toward eye-popping hues,” said Michael George, site lab manager at Bayer MaterialScience’s Color Competence and Design Center in Newark, Ohio. “These upbeat colors lend themselves well to bold combinations or as stand-out, stand-alone hues that are fresh and festive.”
For more information on all Fantasia® color and special effect technologies, visit www.BayerFantasia.com.