The folks at Landor thought it would be fun to turn the tables and let their clients—Citi, BP, and Waste Management—interview them for a change. And it was our colleague, friend and Landor’s in house color expert who was up for the challenge.
Jack Bredenfoerder, CMG is internationally recognized as a color authority, and specializes in color strategy, trends, and forecasting. He has been featured on HGTV and in such leading business, consumer, and design publications as the Financial Times, Communication Arts, Advertising Age, I.D. magazine, and the New Yorker. He is also the immediate past president of Color Marketing Group (CMG).