Created for Tokyo Design Week, Palette lets you skip all those boring nutrition statistics in favor of a simpler guide to healthy eating: color. Consuming a rainbow of foods naturally leads to good nutrition, so this system encourages you along the way. It includes everything from clever packages that emphasize the shade of your lunch to Color Cafes where you can get in-person nutrition advice. There’s even an iPhone app to track your diet and make food recommendations. “We wanted to help people sustain behavioral change over time,” says Gretchen Wustrack, design lead, Asia, IDEO.
The system’s colors appeal to people on an emotional level and as judge Jack Bredenfoerder, CMG notes, actually help you make the right selection of food in a very pleasurable way. “I think good design connects on an intuitive level right away with a person,” he says about the project. “I believe in the power of color.”