By Annette Callari, ASID, CMG Today I am teaching a class at Fullerton College in Southern California and addressing “How to Become a Color Forecaster.” I had a lightning-bolt moment when I realized that some of the content of this class might be of interest to you. So you get to sit in on a brief overview of class from the comfort of your own home or office.
The process of just how color forecasts are derived is just as fascinating to people as the finished product. There is a bit of science, a bit of extrapolation, and a lot of downright hard work that produces accurate color projections (usually two to three years before they hit the marketplace). One of the best organizations for accomplishing this task is Color Marketing Group International (ColorMarketingGroup.org).
I have been with CMG for over eight years now, and have been named a Chair Holder. I credit CMG for providing the nuts and bolts that I use and interpret into the Western Region Color Forecast every two years. It has become extremely popular with designers, builders, new homebuyers, and of course, design and fashion students. I’ve done presentations for ASID; NKBA designers (National Kitchen & Bath Association); The Facilities Managers Association; the Southern California Floor Covering Association, and several local universities. So given that, I’m encouraged to keep doing what I do, which is exactly why I headed to Portland, Oregon in November to attend the latest CMG conference.
Let me share a clipping from a Canadian shelter magazine that did a nice job of capturing the essence of Color Marketing Group: Read more