Often, you can look at a color, or color combo, and it takes you back to days of yore. Even if you weren’t born then, you get the message now. Aqua and pink? The ’50’s. Avocado and gold? The ’70’s ? And the 60’s? No one remembers, but too many to count. What gives a color some staying power, as opposed to being just a passing fancy? What will be the colors of the ’10’s And will they last? Paint Dealer magazine asked three color experts their opinion on what will take us back to 2011 thirty years from now.
CMG’s President, Mark Woodman, responded …
The colors of the “aughts” were Sage Green, Tuscan Yellow and Roasted Pepper Red (also known as “every Starbuck’s palette”). They have great staying power as they are cross-cultural, look natural and can be easily manipulated with the addition of plum, teal (that favorite from the 80’s!) and even navy blue.
I think part of the success of a collection has to do with its geographic inspirations. Fifties pink was all Mamie Eisenhower. Seventies avocado and harvest were born of ecology and environmental activism (and were sort of heavy), and the gray and mauve in the eighties came from – wait, just where did they come from? Oh yeah, Italy’s industrial regions, where everything is coated in grey. (And that’s why the golden Tuscan colors have been so much better received!)
Brown is one of these color with more staying power. it is more classic. It does change value once in a while, for instance now it is all mid tone walnut, but brown plays well with others as we’ve seen it with kiwi green, orange, lilac, and spa blue. That spa blue trend continues but is feeling dated.
There are so many things that can shift color in decor. For example, blue is moving in as a technology color. It used to be all spa, now it’s bluetooth, blueTec, BlueRay, etc. We’ve taken blue to a different level.