Joe Jasinski, IDSA, is a Industrial Design Engineering Director for the Dell Experience Design Group.
Joe is responsible for the global industrial design of business desktops and notebooks. He also manages the Color, Material & Finishes (CMF) team for consumer and business products as well as the outbound messaging team. Since joining Dell in 2006, Joe has directed the development of such award-winning products as the XPS notebooks and desktops, Latitude Z notebook, and the new Latitude E Family and peripherals.
Prior to Dell, Joe worked 10 years with the IBM Personal Computer Group in Boca Raton, Florida and Raleigh, North Carolina, where his work resulted in 28 patents spanning ThinkPads, desktop computers and peripherals. In 1998, he founded Think Design in Raleigh, North Carolina, and in 2003 created a partnership with the human factors firm, HumanCentric Technologies.
Joe has a Bachelor’s of Industrial Design degree from Auburn University and has served on the School of Design faculty at North Carolina State University (NCSU). While at Dell, he has worked with such institutions as NCSU, Virginia Tech, and Savannah College of Art and Design on various design studio programs. Joe’s work in industrial design and human factors has been recognized with several international design awards and he has been published in Innovations Magazine, published by the Industrial Designers Society of America (IDSA).
Joe Jasinski will be revealing how personalization and color created an entirely new revenue stream for the global computer manufacturer, Dell Inc. Four years ago, the market for color didn’t even exist for Dell, and now it is a steady revenue generator with no signs of slowing down!
James Damian, Principal, Brand Integration Services LLC
With his extensive experience, visionary leadership and passion for the customer experience, James Damian empowers brand owners to transform their thinking.
He is able to offer a new perspective using the untapped power of design thinking, effectively introducing the power of design to the C-suite. It is no longer enough to differentiate. To truly be successful, brands must actually become distinctive.
Following his twelve years as Chief Design Officer at Best Buy, where he revolutionized the customer experience, James is now offering his expertise via his new venture, James Damian Brand Integration Services.
James was inducted into the In-Store Marketing Institute’s Hall of Fame in 2010. In 2005 he received the Markopoulos Award, the industry’s highest, for his many contributions to the design industry. James also received Best Buy’s Culture of Innovation Award in recognition of his leadership and vision in concept development and execution. His insights and experience have been sought at countless speaking engagements around the globe.
Specialties include guiding leaders to leverage the power of design thinking as a new business strategy platform; assessing and transforming the customer experience; strategy and execution of retail branding, planning and display.