By Patti Call, Vice President, Color Marketing Group
Alexandria, VA – BOYZ-N-BERRY is the Color Marketing Group’s NEXT important forecast color for the future. With clarity, on the reddened side of purple, it can be interpreted across many industries in spectacular combinations. After all, a color is not seen in a vacuum. Color is influenced by its pairings with other colors.
Simply, with black it is warm and darkly evocative, offering richness and depth, even if it takes us to the dark side of the imagination with vampires and the cosmic black hole. When paired with white, BOYS-N-BERRY plays well with ermine furs of royalty, with stark white sand beaches, and the brightness of the bright lights.
Where some colors easily clash with their surroundings, here is a color that is lush enough to bring out the creativity of designers everywhere. Imagine the sophistication that comes with a pearl grey or white pairing. Imagine the fun that comes to mind when it is combined with a clear lime green.
Human nature is healthiest when optimistic. The Color Marketing Group is providing visual stimulation to enrich the psyche through the use of BOYZ-N-BERRY. Whether you want to design an environment with a subtle sensibility, or give your space street cred you can apply this color. Country paths lined with seasonal berries embrace BOYZN-N-BERRY, placing it in a palette with deep greens, loamy browns, and sun-kissed monarch butterflies. Bright city lights and rounded city cobblestones also heighten our visual excitement when this color is in the mix.
The Color Marketing Group members come from all industries to create the NEXT color forecast. Understanding where our society is, and where it is going is the responsibility of each member. Research involves delving into the cultural anthropology of each industry, including: home, technology, transportation, graphic design, fashion, sports, entertainment, media, marketing, education, and innovation.