Woodman is president of the Color Marketing Group, an Alexandria-based international association for color design that identifies color trends for manufacturers.
Why the hyperfocus on color?
I have always had an affinity for color that went back to childhood. The old D.C. Navy Yards used to have 55-gallon metal drums that were painted every color you could possibly imagine. I was not quite 2 years old and wanting to go there to see the colors.
How do you develop your color pallette?
Some of it is inherent. People have an eye or don’t — I know people will scream at that comment — but some people, even young people, get it. The biggest clue is what does nature do? You extrapolate. It opens up a world. If you ask people who live here, they see a lot of whites and grays. What tourists don’t realize is that D.C. is a fairly low city. As a major city, we’re flooded with a lot more light so everything seems brighter.