Miami, FL, October 27, 2012; Color Marketing Group predicts that Blue will dominate the color movement for a number of years. The number of BLUES represented across all CMG’s regional color forecasts is a key indicator of its importance.
What is driving the rise of blue? Blue is a stable, comfortable, and a well liked color that is always present in a color palette. Global/environmental issues regarding water and the political atmosphere are driving factors in the movement. Mineral blue pigment mines are becoming scarce. There is a push toward use and acceptance of synthetic blues which are cleaner, mineral blues more complex. The pricing of pigments is an issue.
Warmer, tropical, watery, blues with a touch of green dominate the movement. Blues are regarded as relaxing and calming, but when not careful with tone, they can become depressive and distant. Previous blues have been cleaner, more political, Olympic, and historical/traditional. Now people want warmer more aqueous blues. Blue is a popular color in many industries, but has met resistance in others. Blue is popular across ages and demographic- it is a reliable color. Our best color friend.
CMG’s Color of the Year – Re-Blued
“RE” plays on several key lifestyle trends: REcycling, REnew, REmember, REwind, REcalibrate, REward and is REliable. RE-BLUED works well with all colors of the palette; from warm and cool. Blue is embraceable. As we move away from denim and indigo influences, this mid range blue takes over as the new desire. Its reliable nature comes from its ability to bridge generations, products and finishes. It reminds us that blue is OK and rewards us with an upbeat vibe that is still rewarding in its stability. Re-blued is reminiscent of clear skies and warm seas with an environmental/exterior feel. Colonial roots give it a familiar feeling though with a fresh face. Versatile, it can be updated to contemporary status with vibrant tones, or nestled into a heritage feel with those more historic or traditional.