“Infusion” injects itself into design.
It’s a sharp, acidic color antidote to dull.
A green-influenced yellow that emerged from a Color Marketing Group workshop in Toronto, “Infusion” has become an international front-runner of color.
This is not a hue for the faint of heart, it’s slightly wicked, a little edgy, has a touch of neon and is full-on energized. At one moment it can seem manufactured and alien, as in mixed tropical drinks and custom dyes, and appear to be as natural as mineral deposits on the edge of a quarry lake.
There is no mistaking the head-turning power of “Infusion” as it is used in fashion accessories and small touches in the home. It has color to the core and from fashion and home it will easily transfer to electronics, automotive and, even tools. It brazenly counters the world of grey with a fun, crisp, addictive and joyful spirit. All the while conjuring the vivid bursts of spring and flirting, just a bit, with our digital world and its pop of color.
“Infusion” is on the go, and what may seem overpowering to one person, is simply high-powered to the next. No matter your viewpoint, it will never be dull.
CMG’s Color Alert, is an exciting, monthly feature from Color Marketing Group, illuminating one of its “World Palette” forecast colors and validating the prediction in the market.
As a color litmus test, and drawing from European, Latin American, North American and Asia/Pacific directional palettes, Color Alert brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways or strutting fashion runways.
Color Marketing Group holds international color workshops (called ChromaZones) and summit meetings to determine color direction approximately two years in advance, depending on industry. For instance, colors for 2014 were discussed in 2012. As the year unfolds it’s time for the colors to arrive, as well.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues.
Knowledge, discovery, direction and affirmation make Color Marketing Group the premier international association for color design professionals and Color Alert allows us to share it with the world.