Celebrate the confident side of nature with “Spring Forever.” This green, with a strong yellow influence, is a hue reminiscent of a cool morning in the garden, as well as a fresh take on your local produce aisle. This is not a fragile green. This spirited color denies any mention of the doldrums, instead appearing self-assured and bold whether appearing in fashion or adapted for home décor. It makes a statement of authority that says, “The difficulty of winter is over! Long live Spring!” Already energizing women’s and men’s wardrobes with a crisp burst of color, “Spring Forever” is arriving in homes and auto showrooms with the power to invigorate a space as well as the highway. From glowing silk, to timeless matte wool to glistening metallic, this green will be with you now and forever.
Color Alert is an exciting, monthly feature from Color Marketing Group, illuminating one of our 2015 “World Colors” and validating our color predictions in the market.
As a color litmus test, and drawing from European, Latin American, North American, and Asia/Pacific directional forecasts, Color Alert brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways or strutting fashion runways.
Color Marketing Group holds color workshops (called ChromaZones), international color conferences and an annual Summit to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2015 were discussed in 2013. As the year unfolds we reveal one color per month.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues.
Knowledge, discovery, direction and affirmation make Color Marketing Group the premier international association for color design professionals and Color Alert allows us to share it with the world.