Vitality, sensuality and energy are key to this luscious red. Whether inspired by spicy peppers, ripe fruit or ginger hair, red continues its important status in 2015. It not only sweeps the “red” carpet with panache, but also adds high velocity color to vehicles ranging from sport to family.
Fashion is having a red renaissance as red graces the lips of the models on the catwalks as well as the clothes. It is a harbinger of the Northern hemisphere’s spring as robins make their appearance and it is a healthy food color choice in the produce isle.
Above all, red is passion, passion for one another, and for one another’s causes. Its power surges on.
Malagueta is from CMG’s 2015 Latin American Forecast.
Color Alert is an exciting, monthly feature from Color Marketing Group, illuminating one of our 2015 “World Colors” and validating our color predictions in the market. As a color litmus test, and drawing from European, Latin American, North American, and Asia/Pacific directional forecasts, Color Alert brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways or strutting fashion runways.
Color Marketing Group holds color workshops (called ChromaZones), international color conferences and an annual Summit to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2015 were discussed in 2013. As the year unfolds we reveal one color per month.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues.
Knowledge, discovery, direction and affirmation make Color Marketing Group the premier international association for color design professionals and Color Alert allows us to share it with the world.