It’s time to salivate over the color Berrylicious.
A trip to the farmers’ market inspires a tantalizing hue.
Berrylicious, a hue that activates your taste buds, connotes all the best from your local farmers’ market. Emanating from Color Marketing Group’s North American ChromaZones, this deep, berry color is arriving for 2015 with full gusto.
Rich in color, it is also playful and tempting in a way that makes you smile. Whether spring, summer, fall or winter, there is no denying the luscious temptation of deep, berry hues. The richness of Color Marketing Group’s “Berrylicious” is mouthwatering and practically palatable as it graces home and fashion.
Realized in everything from textured brocade to fur to paint to contract textiles, it is a color that can stand alone, as well as offer a springboard from which other hues can contrast. It is fresh way to enliven grey, becomes shocking with coral and can be calming when layered with other berry-inspired hues.
Fresh from the produce aisle, “Berrylicious” brings luscious to glorious life.
Color Alert is an exciting, monthly feature from Color Marketing Group, illuminating one of our 2015 “World Colors” and validating our color predictions in the market. As a color litmus test, and drawing from European, Latin American, North American, and Asia/Pacific directional forecasts, Color Alert brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways or strutting fashion runways.
Color Marketing Group holds color workshops (called ChromaZones), international color conferences and an annual Summit to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2015 were discussed in 2013. As the year unfolds we reveal one color per month.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues.
Knowledge, discovery, direction and affirmation make Color Marketing Group the premier international association for color design professionals and Color Alert allows us to share it with the world.