Paraiso brings the color of Paradise to life. This bright, aqua-influenced, blue has arrived to whisk you away on holiday.
The color of sparkling water, and twinkling jewels, Paraiso’s seaside-inspired origin is dual-sided, and much like the power of water, offers both serenity and refreshment.
This hue of relaxation and adventure, is also one of boundless color joy. It appears light-hearted on sports equipment, crisp on furnishings, and playful in fashion. Its modern edge will lift a monochromatic color scheme, and its natural origins make it a vital combination with terra cotta and shell pink.
With Paraiso, the idea of seaside holidays comes to life.
From CMG’s 2015 Latin American Forecast.
Color Alert is an exciting, monthly feature from Color Marketing Group, illuminating one of our 2015 “World Colors” and validating our color predictions in the market. As a color litmus test, and drawing from European, Latin American, North American, and Asia/Pacific directional forecasts, Color Alert brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways or strutting fashion runways.
Color Marketing Group holds color workshops (called ChromaZones), international color conferences and an annual Summit to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2015 were discussed in 2013. As the year unfolds we reveal one color per month.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues.
Knowledge, discovery, direction and affirmation make Color Marketing Group the premier international association for color design professionals and Color Alert allows us to share it with the world.