Rich in bold heritage and suggestive of legacy, “Etnico” is bridging culture and countries with earthy, heartfelt warmth. This deep orange color has inherent brightness, which represents the nations and ethnicities of the people of Latin America. Etnico transcends mere color, to become a hue of pride.
Bringing to mind hardened earth, baked pottery and, indeed, the orange of the setting sun, the color embeds itself deeply in products. It celebrates when enhanced with a metallic effect, seduces with a matte richness and glows with a polished gloss.
Not just a simple terra cotta, Etnico takes orange to a new level in home and office. It is becoming a new staple for leather and a solid color coordinate to copper. Count on it to accent classic hues like plum, navy blue, and ivory, and to create a new twist with charcoal grey, wine and olive green.
Earthy, yes, but also sophisticated, charming and energized.
“Etnico” – from CMG’s 2015+ Latin American Forecast.
Color Alert is an exciting, monthly feature from Color Marketing Group, illuminating one of our 2015 “World Colors” and validating our color predictions in the market. As a color litmus test, and drawing from European, Latin American, North American, and Asia/Pacific directional forecasts, Color Alert brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways or strutting fashion runways.
Color Marketing Group holds color workshops (called ChromaZones), international color conferences and an annual Summit to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2015 were discussed in 2013. As the year unfolds we reveal one color per month.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues.
Knowledge, discovery, direction and affirmation make Color Marketing Group the premier international association for color design professionals and Color Alert allows us to share it with the world.