As they explore new ways of creating objects, Yolanda Reséndiz Barrón and Jesús Renteria Franco, industrial designers, creators of the Tsimani Studio, and Guest Speakers at this year’s Latin American Conference, find that the historical and the traditional are the perfect guidelines for innovation. They believe that to experience Mexico in the most traditional way gives them the necessary inspiration to contribute a fresh and new way to promote the richness of the Mexican visual world. Colors, saturated textures, and recharged forms are the material with which they work.
Barrón and Franco offer a sensitive and original concept of contemporary Mexican design based on an innovative technical proposal. Inspiration is taken from everyday experiences, enriching their pieces with an identity that is transformed to re-signify traditional artisanal values. Each of their projects is a narration of memories, emotions and stories that become tangible in shapes and colors. Past, present, history, and innovation, translate into a unique visual experience of authentic Mexican quality.
Graduating in 2000 from Universidad Autónoma Metropolitana, Yolanda and Jesús established The Tsimaní STUDIO as a creative space that allows them to freely work their individual and collective ideas. Its main intention is to formulate a design with its own identity. The study takes its name from the Purépecha language that comes from one of the most important indigenous communities of Mexico. Tsimáni means two; Two members and two ways of seeing life that are consolidated in a single visual proposal. The Studio functions as a space where creative dialogue generates more than objects; The projects created in this space generate concepts and emotions that give validity to the philosophy that the client obtains not only an original piece but a whole sensory experience.
The background of the work of Yolanda and Jesus are located in the traditional craftsmanship of different materials of Mexican origin; each with its own history and identity. That is why the core idea of their creative practice is to re-signify these elements. Formal values and manipulation of them is the ideal field to create works containing a myriad of meanings. Their themes are the result of a sensitive and meticulous observation of the visual wealth that their country offers. Tsimáni maximizes the characteristics of Mexican and capture in pieces with identity and sophistication. After all, Mexico is also a mixture of realities.
Tsimáni STUDIO with Serpentina Collection has participated in several international events such as Rethinking tradition contemporary design from Mexico at the Cultural Institute of Mexico in Washintong, DC and Destination: Mexico, at MoMA store, managed by PROMEXICO in New York City in 2012. In 2009 they participated in Life and Design. 125 years of industrial design in Mexico organized by Fomento Cultural Banamex, that same year were selected as a success case in the National SME Week. In 2011 they were part of New Design in Mexico. Create Home in the Palacio de Hierro and this year participated with the Museum of Modern Art of Mexico City in Mexican Factory, Contemporary industrial design.
In 2011 in Mexico City they presented “Suculenta Serpentina” in the Gallery Medellín 174; “Serpentina Collection”, in Hiperlumen del Valle. School of art-gallery “du”; “Suculenta Serpentina”, at the Tequila and Mezcal Museum, and “Adorada Serpentina” at the Perisur Shopping Center in Mexico City and Queretaro Galleries, in the city of Santiago de Querétaro, for Corporate Liverpool.
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