Color Marketing Group® (CMG) members fuel the power of color in the textile industry. The LA Textile Show continues to establish itself as the largest, most comprehensive marketplace on the West Coast for an international collection of premier textile, design & production resources. Attendees include apparel designers and manufacturers, costume designers, footwear manufacturers, kid’s products, gifts, home furnishings, interior designers, fabric retailers, and sourcing and product development teams, many of whom are CMG members.
Equipped with the latest color forecasts, including the recently revealed CMG 2018+ World Color Forecast™, Color Marketing Group members are already working with these colors for 2018 across industry. Each CMG World Color Forecast™ covers color trends and directions in Europe, Asia, Latin America, and North America – two years ahead. The Forecast is the collaborative outcome of hundreds of color design professionals from around the world who attended CMG’s ChromaZone® color forecasting workshops and conferences held in Latin America, Asia, Europe, and North America. If you are not a CMG member, then you can catch the Forecast highlights during this year’s LA Textile Show.
The seminar, entitled, CMG’s 2018+ World Color Forecast™, will present the culmination of Color Marketing Group’s regional and international ChromaZones® held throughout 2016. The presentation looks at the global trends and influences driving color, and gives insight into where color is moving around the world in 2018 and beyond. Presenting the seminar on Tuesday, February 28th at 2.30pm is CMG Board member and color expert, Sandy Sampson of Simple Modern Style.
All seminars at LA Textile Show are FREE, however, you must first register in the California Market Center’s lobby as an attendee of the show and present your show badge for entrance into the seminar. Click HERE for show admissions policies and registration information.
Additional Color Marketing Group information may be obtained by contacting Sharon Griffis at firstname.lastname@example.org or by visiting the CMG Website.
Color continues to refresh and invigorate the world of design and living with Edo Eau, CMG’s 2017 Asia Pacific key color.
From a small stream to a wide ocean, to the most intimate of spa experiences, water is the source for cleansing, refreshing, and sustaining life. This bold, water-based aqua is robust with energy and adds a buoyant color addition to wardrobe and home.
It adds “color pop” to whatever it graces, making handbags and accessories come alive, and creating a kitchen focal point that entices the eye. In home decor, it can grace a statement piece of furniture, or accent a surface. From pebbled leather, to enamel finishes, to subtle textiles, Edo Eau will add a bright color, and remind you of its watery origins.
Color Marketing Group® recently revealed the 2018+ World Color Forecast™ during last year’s International Summit and now we begin to forecast color directions for 2019 and beyond. This year members will convene in ChromaZone® Color Forecasting Workshops being held in North Carolina, Ohio, Ontario, Illinois, Massachusetts, Texas and California. International events will be held in Singapore, Italy, Spain and China. The final results from these color forecasting events will be revealed later this year at the annual International Summit being held in Portland Oregon, November 10th to 12th.
What’s new this year?
The cornerstone of our events is the color forecasting process which is why, this year, we are offering 2-day Super ChromaZones in Cleveland and Boston. These 2-day events are exclusive to CMG members and, in addition to the color forecasting process, will offer an educational component, more opportunities to connect with your tribe, and more time to share and collaborate on what matters most – trends, influences, and color!
CMG’s Workshops offer a unique opportunity to work with some of the world’s leading color specialists; experts who forecast color directions across all industries; who connect the dots on leading global trends, identifying what will influence color, and how this will impact consumer buying.
Color Sells & The Rights Colors Sell Better®
Each ChromaZone® Workshop is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence color. Participants identify 16 colors, along with the influences and inspirations that define them, that they believe will trend in 2019. These final colors are then further curated from each of the regions to form CMG’s World Color Forecast™, representing color directions from North America, Europe, Asia, and Latin America.
What makes our forecasts unique?
CMG’s forecasts are created by members in collaborative multi-industry Workshops. They are cross-industry, applicable across multiple industries and multiple product lines – and they are directional, focusing on the directional change in colors and color families. Our final Forecasts are the collaborative output of hundreds of color design specialists who have come together during the year to discuss, share, think, participate and collaborate in color!
Who can participate?
Workshops are also open to Non CMG Members involved in either the application or analysis of color. Participants are industry icons, leading brands, visionaries, forward-thinkers and the next generation … united by their passion for color and their need to know WHAT’S NEXT?
How to prepare for a ChromaZone®
Each participant is asked to plan and prepare in advance; to research; identify influences, trends and drivers; and to bring samples and color stories to support their findings. This research is then shared, discussed, and narrowed down to common themes, trends and ideas. The final product – a digital Forecast of 16 colors that will trend in 2019 – is distributed to all participants.
How do I register for a ChromaZone® Workshop?
Registration is simple; choose the Workshop closest to you and sign-up! A full list of the Workshop dates and locations can be found on the CMG website.
This year our Calendar will include two 2-day Super ChromaZone® Workshops.
These inaugural 2-day Events will be held in Cleveland OH (May 2nd and 3rd) and Boston MA (June 5th and 6th), and, in addition to the color forecasting process for 2019 and beyond, will offer an educational component, more opportunities to connect with your tribe, and more time to share and collaborate on what matters most – trends, influences, and color!
These events will be exclusive to CMG Members.
MARK YOUR CALENDAR today and join us for one of our inaugural TWO-DAY SUPER CHROMAZONE® WORKSHOPS!
CLEVELAND OH – May 2nd and 3rd
BOSTON MA – June 5th and 6th
Fore more information on CMG’s ChromaZone Workshops visit the CMG Website.
We are ready to work on CMG’s 2019+ Asia Pacific Color Forecasts and we invite you to join the discussions this year.
Share your passion and color expertise; collaborate with industry leaders involved in the analysis or application of color for their product or service; network with like-minded color professionals from all industries; and share and discuss the forces affecting, and the future direction of, color!
Registration will open soon and more information will shortly be available on the CMG website, but in the meantime, mark your calendar for the following:
2017 European Conference – May 17th to 19th, Valencia, Spain
Color Forecasting Workshops
At the very heart of all CMG events is the Color Forecasting process where the world’s leading color and design influencers share, discuss and explore color directions. You will be on the cutting edge of color forecasting, and you’ll bring these insights back with you to shape and validate discussions and decisions on color directions for your industry, product or service.
2019+ European Forecast
We recently revealed the 2018+ European Forecast during our 2016 International Summit – now we begin to forecast color directions for 2019 and beyond and YOU can be part of that conversation. Our Conference Workshops offer a chance to explore and recognize subtle nuances in color, to envision which palettes and color combinations will best attract, inspire, and inform, and to explore the global influences and drivers that affect color directions.
Meet Color Experts from around Europe
Where else can you mix and mingle with leading product and industrial-design professionals, art and graphic designers, color and trend specialists, CMF experts and more? The short answer? Nowhere. When searching for a global professional-development and networking community, we are the obvious choice. We’re the perfect fit for the aspiring designer and the established professional.
We are working to bring you an amazing line of up innovative, educational and visionary speakers. We’ll combine creative talent with original thinking. We’ll inspire you with knowledge, insight and professional thinking.
Where and When
The Conference is being held at The Hotel Balneario Las Arenas – the only Top Luxury 5 star hotel of the Santos Chain in Valencia, created with the objective of restoring the beaches of Las Arenas and la Malvarrosa in the city of Valencia. The building, with a classical look, combines the architectural beauty of the historical Balneario Las Arenas resort, founded in 1898, with the elegance and comfort of modern design, occupying an exceptional seaside location.
Conference attendees can enjoy discounted room rates on the nights of May 17th and 18th:
Queen/Twin Classic (city view) single occupancy: (135 Euro plus 10% VAT (buffet breakfast included)
Queen/Twin Classic (cicty view): ( 150 Euro plus 10% VAT (buffet breakfast included)
The beginning of a new year and “Life Spurt” beckons with its fresh hue.
Mimicking the first sprout of life, as leaves unfurl and open, this clean, crisp green instantly connects us to our surroundings, and its brightness lifts us up. It is a color with which to disconnect, enjoy a moment, take in nature, and capture the joy with a selfie.
Seasonless and unpretentious, Life Spurt will brighten home interiors, from upholstery to accessories, in solids and as an accent in prints. In fashion, it will lift heavier hues with its element of spontaneity in everything from dresses to sporting apparel with an emphasis on accessories.
A new year and a fresh new color to take on the coming months!
Looking for software to access digital artwork? Need to improve productivity in your design department? CMG Member Kirsten Barnds shares her experience of sourcing, testing and implementing software to access digital artwork.
Today’s design departments are often small teams that are continually generating designs for customers or product lines. Designers are working on several projects simultaneously, and often for different customers. Clients may submit their own copyrighted material, which may need special identification. With so much content being created and updated daily, it can be difficult to access the work that has been developed over the years and to track where it has been sold or who owns it.
Four Fashion Designers In Meeting Discussing Textiles
Studios designing fabric, flooring, wall covering, or any other surface often encounter the same challenges. Patterns are purchased, altered and developed into many different color ways. Coordinating designs are created to complete a story. Some teams will post these patterns on a wall to see and work with their library, while others organize them by pattern type on a network. But not every design or color way will fit on a wall, and not everyone will remember the name of a particular coordinating pattern on the network. Inevitably, valuable design time is used to create artwork that may never be seen again, unless the entire department can quickly and easily locate the work.
Daminion Software is a flexible, affordable and easy to use tool that addresses these and other problems. Moreover, all team members can see visual thumbnails of the library of designs.
EASILY SEARCH YOUR DESIGN LIBRARY
Do you remember the amazing texture your team developed to go with the floral last week? How many color ways were created for that wood grain a few months ago? What about the novelty line the team designed last year?
Daminion provides efficient ways to visually search and access an entire library of designs. Files are displayed in thumbnail view so a designer can immediately identify a pattern. Click on a thumbnail to get information such as how it is tagged and where it is located on the network. Clicking on a link will take you directly to the file location. Visually searching for files saves time and allows your team to focus on designing.
Custom categories and keywords can be created to tag files for future searches. Categories for a surface design studio may include Floral, Texture, and Natural Material. Keywords may include Painted, Graphic, or Realistic. Once all the files have been tagged, a search can be narrowed to specifically view a category such as “Graphic Floral” patterns. You may discover patterns you haven’t seen in years.
Maintaining copyright integrity with client’s artwork is essential. Once the artwork has been tagged, simply customize the thumbnail view and include copyright information to so the team can instantly see the owner of the design when searching the library. This will also allow designers to quickly and easily see all artwork submitted by a client, improving work flow efficiency throughout the day.
Daminion makes project meetings more productive, thus decreasing the total amount of time designers spend in meetings.
Hand-in-hand with more efficient meetings, Daminion fosters collaborative teamwork by enabling individuals to select several designs from the library and add them to a shared Collection. The Collection can be viewed from each designer’s workstation, and everyone can contribute. For example, if the team is working on a coastal line, each member can add designs directly from their own computer for review and discussion.
TRACK WHERE DESIGNS ARE SOLD
With a vast archive of work, it is important to know which designs have been sold to each customer. This can aid in understanding a client’s preferences and preventing the same or similar artwork from being used for another customer. With Daminion, all team members can easily track which artwork has been shown to a customer, what has been purchased and when.
Every day, designers spend minutes or hours searching for designs or recreating misplaced work. Design time and artwork is an investment that can be maximized with Daminion Software. The capability to efficiently access a complete design library and understand the journey of each pattern cuts inefficiencies and stimulates productivity among design departments.
Color Marketing Group kicks off our 2017 calendar of color forecasting events in Frankfurt where CMG Member, Merck, hosts a one-day Color Forecasting Workshop. The Workshop takes place the day before Heimtextil on January 9th – so plan your travel to arrive one day early. The Workshop will explore the anticipated color trends for Europe in 2019 and beyond.
The multi-industry Workshop will give you a chance to look at what other industries are doing for inspiration, so everyone is invited to participate. The sharing of industries opens the conversation further, while helping to narrow the most important elements from each, to reach the final forecast of 16 colors along with the influences and inspirations that define them.
Where is color going? What are the influences affecting color? What will this mean for your industry, your company, your product and/or service?
We chose Frankfurt, not just because it hosts one of the world’s most important trade fairs, but because the city is brimming with inspiration and creativity. The city’s collection of museums is second in Germany only to Berlin’s, and the nightlife and entertainment scenes are bolstered by a spirited student population. And, not forgetting that it is easy to get to – the airport is the third-largest in Europe.
Join us this January in Frankfurt to explore color directions across Europe in 2019!
Find out more information at email@example.com or REGISTER TODAY.
On behalf of Color Marketing Group and our Board of Directors we would like to thank everyone who ran for positions on the Board of Directors for the term 2017 to 2019. It is a testament to their support, enthusiasm and true spirit of color passion. Please allow us to introduce the three members who will join CMG’s Board of Directors: Judy G. Baker, Brand Director, Le Creuset of America, Narss Lapinid, CMF Designer, Electrolux Major Appliance North America, and Per Nimer, Design Manager & Public Affairs Manager, Akzo Nobel.
Judy G. Baker, Brand Director, Le Creuset of America
Narss Lapinid, CMF Designer, Electrolux Major Appliance North America
Per Nimer, Design Manager & Public Affairs Manager, Akzo Nobel