A broad combination of smells produces a bland "white" odour. Konstantin Yolshin/Alamy
by Zoe Corbyn
International Weekly Journal of Science
Complex mixtures of many odours tend to smell the same.
Neither pleasant, nor foul smelling, and in no way overwhelming: this is how researchers sum up the smell they call “olfactory white”.
The smell was uncovered during experiments that mixed aroma molecules from across the scent spectrum.
COMING SOON …
We will shortly be releasing the dates for 2013′s ChromaZone events being held in the following locations:
January – Las Vegas (Registration is NOW OPEN).
May – Toronto (May 4th – Register TODAY) and New York City
June – Chicago (during NeoCon)
as well as:
Atlanta
Cleveland
Dallas
Fort Lauderdale
Irvine
Minneapolis
Montreal
Seattle
San Francisco
St Louis
Vancouver
Color Marketing Group first ChromaZone for 2013 will be held in conjunction with SURFACES. The ChromaZone Workshop will be held on Thursday January 31st at the Mandalay Bay Convention Center, Las Vegas, Nevada.
The event will commence at 8am and end around 4pm. A light lunch will be served. Participants MUST register in advance.
REGISTRATION FOR THIS EVENT IS NOW OPEN.
CMG’s ChromaZone Color Workshops are an excellent way to tap into local color design information. Over 250 color design professionals attended CMG’s ChromaZone events in 2012, the results of which became part of the broader color forecasting work that takes place at CMG’s annual International Summit.
All ChromaZone participants will receive a final palette in digital format with notations, so that they can work on them immediately.
For more information contact Sharon Griffis sgriffis@colormarketing.org.
Image courtesy of Pratt & Lambert Paints
Miami, FL, October 27, 2012; Color Marketing Group predicts that Blue will dominate the color movement for a number of years. The number of BLUES represented across all CMG’s regional color forecasts is a key indicator of its importance.
What is driving the rise of blue? Blue is a stable, comfortable, and a well liked color that is always present in a color palette. Global/environmental issues regarding water and the political atmosphere are driving factors in the movement. Mineral blue pigment mines are becoming scarce. There is a push toward use and acceptance of synthetic blues which are cleaner, mineral blues more complex. The pricing of pigments is an issue.
Warmer, tropical, watery, blues with a touch of green dominate the movement. Blues are regarded as relaxing and calming, but when not careful with tone, they can become depressive and distant. Previous blues have been cleaner, more political, Olympic, and historical/traditional. Now people want warmer more aqueous blues. Blue is a popular color in many industries, but has met resistance in others. Blue is popular across ages and demographic- it is a reliable color. Our best color friend.
CMG’s Color of the Year – Re-Blued
“RE” plays on several key lifestyle trends: REcycling, REnew, REmember, REwind, REcalibrate, REward and is REliable. RE-BLUED works well with all colors of the palette; from warm and cool. Blue is embraceable. As we move away from denim and indigo influences, this mid range blue takes over as the new desire. Its reliable nature comes from its ability to bridge generations, products and finishes. It reminds us that blue is OK and rewards us with an upbeat vibe that is still rewarding in its stability. Re-blued is reminiscent of clear skies and warm seas with an environmental/exterior feel. Colonial roots give it a familiar feeling though with a fresh face. Versatile, it can be updated to contemporary status with vibrant tones, or nestled into a heritage feel with those more historic or traditional.
For more information contact Sharon Griffis (sgriffis@colormarketing.org) 703.329.8500.
Image courtesy of Pratt & Lambert Paints
Image courtesy of Dutch Boy
Almost 200 color design professionals convened at CMG’s 2012 International Summit this month to forecast CMG’s Global Color Palette. Members from around the world came together in Miami Florida to predict what’s happening NEXT in the world of color. Participants represented the consumer and commercial markets including Home, Consumer Electronics, Visual Communications, Technology, Transportation, Action/Recreation, Hospitality, Office, Retail and Health Care.
CMG’s Global Color Palette is the final result of all CMG’s color forecast meetings and ChromaZone events held in North America and Canada, Asia Pacific, Latin America, and Europe. Over 500 color professionals have contributed to the World Palette and “Re-blued” was identified as the NEXT color.
For more information contact Sharon Griffis (sgriffis@colormarketing.org) 703.329.8500.
For more information about CMG’s Global Color Palette, or to join CMG, contact Sharon Griffis (sgriffis@colormarketing.org) 703.329.8500.
By Abha Bhattarai, Published: August 19The Washington Post
By Jane Porter, Entrepreneur Magazine
Shoppers most often choose what they buy based on color. In fact, it can account for up to 85 percent of the reason people buy one product over another, according to the Color Marketing Group, a professional organization for color designers in Alexandria, Va.
Color’s influence on consumer behavior isn’t confined to just merchandise. The colors surrounding customers while they’re shopping also can influence whether they make a purchase. “Colors in a store format can create different emotions and store retailers can use that,” says Rich Kizer, a St. Charles, Ill.-based retail design consultant.
The short answer to “why is Mars red” is that the planet is covered in rust. Iron oxide to be exact. The iron oxide is simply a dust that covers the entire surface in varying depths. That dust is picked up by wind and carried into the atmosphere where it reflects the red part of the light spectrum and, viola, Mars is the Red Planet.
Just another example of something Found.
This week’s content contributed by Heather Kilduff, CMG.
By Brian Hughes, The Washington Examiner
Mark Woodman, President, CMG
Woodman is president of the Color Marketing Group, an Alexandria-based international association for color design that identifies color trends for manufacturers.
Why the hyperfocus on color?
I have always had an affinity for color that went back to childhood. The old D.C. Navy Yards used to have 55-gallon metal drums that were painted every color you could possibly imagine. I was not quite 2 years old and wanting to go there to see the colors.
How do you develop your color pallette?
Some of it is inherent. People have an eye or don’t — I know people will scream at that comment — but some people, even young people, get it. The biggest clue is what does nature do? You extrapolate. It opens up a world. If you ask people who live here, they see a lot of whites and grays. What tourists don’t realize is that D.C. is a fairly low city. As a major city, we’re flooded with a lot more light so everything seems brighter.
